From fast posts to full strategy.
During my internship at Head of Zeus, I created targeted Twitter content and presented a comprehensive summer social strategy. This work showcases how visual tone, language, and campaign structure work together under a unified brand identity. Included here are both individual post designs and strategic planning documents outlining brand identity adaptation for social.
During my internship at Head of Zeus, I created targeted Twitter content and presented a comprehensive summer social strategy. This work showcases how visual tone, language, and campaign structure work together under a unified brand identity. Included here are both individual post designs and strategic planning documents outlining brand identity adaptation for social.
Brand Identity vs Social Media Strategy:
Social Media Design & Brand Identity is all about the visual language of a brand online. It's how colors, typography, tone, and style come together to make content instantly recognisable. It helps brands stand out in a crowded feed and creates a cohesive, professional presence that builds trust and emotional connection.
On the other hand, Social Media Strategy is the brain behind the posts. It’s the bigger plan — understanding the audience, setting goals (like increasing sales or engagement), choosing the right platforms, planning content themes, setting posting schedules, tracking performance, and adjusting based on insights. Design brings the message to life — strategy makes sure it’s the right message, to the right people, at the right time.
